An international B2B platform fostering partnerships in the fields of art, education, sport, and economic cooperation between the Kingdom of Saudi Arabia, Russia, and the United Kingdom.
Minzalia is an international B2B platform that brings together creative and constructive global initiatives across the Kingdom of Saudi Arabia, Russia, and the United Kingdom. We build intellectual alliances at the intersection of art, education, sport, technology, and economic cooperation.
What We Do
Facilitate the implementation of transnational projects
Develop multilingual and integrative programmes
Support emerging talent
Promote analytical initiatives
Explore new formats of cultural diplomacy
Figures and Achievements
Proven expertise in launching IT and fintech services, digital cultural platforms, and auctions
exhibitions delivered
cultural and educational initiatives
20+
30+
original educational programmes
supported participants from various regions
5+
100+
Culture
is becoming the new language of leadership and strategic thinking. We collaborate with universities and business schools to create unique academic formats and educational modules:
Specialised courses on soft power, cultural diplomacy, and global identity
Academic residencies and international exchange programmes
Guest lectures and curatorial practices
Integration of art and cultural analysis into management and entrepreneurship education
Grants and support schemes for students, researchers, and early-career lecturers
Art
is a space for dialogue, diplomacy, and reputational capital. Minzalia supports international exhibition initiatives:
Curatorial support for exhibitions and art events
International logistics, certification, and legal expertise
Participation in biennales, diplomatic receptions, and cultural forums
Integration of art into projects related to sport, architecture, and digital technology
Support for fashion collaborations, NFTs, and digital art initiatives
Minzalia
fosters analytical and research-based initiatives, rethinking culture as a framework for influence:
Studies on cultural diplomacy and soft power
Analysis of transnational cultural flows and narratives
Collaborative projects with think tanks, universities, and foundations
Use of AI for analysis, archiving, and predictive insights
Thematic research in culture, sport, education, and identity
We
explore intersections where culture meets technology and sport, creating innovative formats of interaction:
Projects at the crossroads of sport and visual art
Analysis of cultural codes through global sporting events
Integration of AI in interpreting cultural heritage
New digital formats for presenting art and education
Projects
in the field of healthcare: education, research, consulting. Best practices in management, business globalisation, optimisation of operational processes, development of medical tourism, concierge services for healthcare navigation and doctor referrals.
AI technologies
Educational initiatives
Medical tourism
PARTNERS
EXTERNAL EXPERTS
Anna Skorobogatova
Expert in sustainable development and non-profit management. Board member of several charitable foundations.
Veronika Misyutina
Expert in NGO development and management
Maria Sinelnikova
Expert in cultural and media projects
Svetlana Shaposhnikova
Expert in international marketing and communications
Dmitry Kovalev
Expert in exhibition project management
Marina Steshina
Expert in business education and healthcare consulting, PhD in Economics
Anastasia Perdero
AI Analyst and Expert
Ekaterina Grushevenko
Energy Analyst and Expert
Ruslan Safiullin
Doctor of Medical Sciences | Professor
Elena Klevtsova
Expert-methodologist in Arabic language and cultural education
Team
Minzalia Ishmuratova
Founder, Director in Riyadh (Kingdom of Saudi Arabia)
Anna Katsur
Co-founder, Art Projects Curator, and Representative in London (United Kingdom)
Inna Kirilkina
Head of Research Projects
Lidia Kurkina
Exhibition Project Organiser
Svetlana Golubeva
Legal Consultant
Evgeniya Lerey
Representative in Belgrade (Republic of Serbia)
Yulia Savitskaya
Art Dealer, Curator of International Projects, Official Representative of P.S. GrigArt Gallery in the Middle East
Manifesto
Why It Matters
We believe in the power of constructive dialogue as a tool for international collaboration.
Minzalia is a space where art becomes the language of strategic thinking, and education serves as a bridge between cultures. In a world changing faster than ever, we need new meaning, strong connections, and collective action. We’re here to create them.